P T Barnum founder of Barnum & Bailey Circus All businesses, whatever size or type, need marketing activity to survive and grow. Although it can look easy to place an advert or whatever, it’s equally to waste money, so it’s well worth speaking to experts, in the long scheme of …
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Know your market
Where you are today and where you want to go Advertising is expensive Unfortunately many channels will happily take your money even if they know, it will fail to deliver the result you are seeking. Whilst it is convenient to blame the channel and possibly their ethics, the advertiser needs …
Read More »Marketing to Baby Boomers
Who they are The Washington Post is credited with coming up with the term baby boomers to describe the generation born after the end of the second world war. Not surprisingly after six years of conflict, when the troops returned home there was a boom in pregnancies. The definition typically …
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