Business Topics

It’s only natural for a business to strive towards organic growth and expansion over time. In order to successfully grow a business, you need to have a content marketing strategy. Whether you operate as a small independent startup or a large international corporation, your content marketing will shape the way …

Unless you’ve been living under a rock, it’s no secret that Brexit hasn’t been good for UK business. For the past two and a half years since the UK’s decision to leave the European Union, there’s been a shared concern regarding uncertainty. However, it’s not all doom and gloom. Here, …

Can SME businesses utilize AI technology to achieve success? Artificial Intelligence Technology has been touted as the solution that will address the decline of business efficiency and stagnated growth. Investors and Government departments are in awe of AI technology, how it can change the way businesses operate and the opportunity …

Content strategy is an important part of brand promotion. It is a way to deliver your message to the target audience, nurture your leads, and increase your sales. So, in order to develop a successful content strategy, one has to know the five easy steps gathered in this article. 1. …

Guest Contributor Adela Belin is the Head of Digital Marketing at Writers Per Hour. She creates content surrounding marketing with a focus on social media and digital marketing. You can be all sorts of fun and casual on social media but that has got nothing to do with using correct grammar, spelling and punctuation. Using …

Most of us at sometime in our career will need to stand in front of an audience. Whilst this comes naturally for some, it fills others with dread. Here are some presentation skills to consider when it’s your turn to be on stage. With preparation and practice and by following …

Guest contributor Alistair Brown of BrightHR  gives advice on recruiting in the digital age Industry-Leading Recruitment Tactics For Your Business Recruitment has changed—the digital revolution has seen to that. Awkward old tactics are out of the window and new industry trends have emerged. For the early adopters, the rewards are a …

It is said that it take years to build a good reputation and only seconds to lose it, certainly when things go wrong, your reputation suffers, having an effective incident handling system goes a long way to alleviating the risk and avoiding an escalation to a complaint. Things do go …

Websites like cars, boilers and offices require maintenance. If you fail to look after your website updates you risk losing business if the content is outdated and perhaps more importantly, you raise its vulnerability to being hacked. Content Updates A website that has out of date information gives a poor …

From guest contributor, Adrian Spurrell, The Red Thread Partnership Leading a Small Business I’ve been running small businesses now for over 20 years – both my own and other people’s.  And two things have struck me in that time.  One is that if you’ve never run a small business, then please …

On the 25th May, 2018, the General Data Protection Regulation or GDPR as it is commonly known replaces the existing Data Protection Act. It's a European wide piece of legislation and the government have indicated it will not be affected by Brexit. Much of the publicity surrounding it, highlights the scale …