It’s only natural for a business to strive towards organic growth and expansion over time. In order to successfully grow a business, you need to have a content marketing strategy. Whether you operate as a small independent startup or a large international corporation, your content marketing will shape the way …
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7 Tips to Write Great Social Media Content
Guest Contributor Adela Belin is the Head of Digital Marketing at Writers Per Hour. She creates content surrounding marketing with a focus on social media and digital marketing. You can be all sorts of fun and casual on social media but that has got nothing to do with using correct grammar, spelling and punctuation. Using …
Read More »What type of new website do you require?
All businesses need a website, whether this is your first new website or an update, here are some tips to help you on your way. Business Card The most basic, possibly a single page with a basic description of who you are, what you do and how you can be …
Read More »Product Life Cycle and The Boston Matrix
Product Life Cycle One of marketing’s lesser talked about tasks is to manage a products life cycle. Once a product is ready for sale, it passes through four phases before it is finally retired. Each phase requires a different marketing strategy. Launch Through this relatively short phase during which revenues …
Read More »The value of Newsletters
I’m a passionate believer in the power of newsletters, they have multiple uses for businesses of any size; Raise awareness of your business Demonstrate Expertise Keep in touch with existing customers Share Industry and Company News Subtle selling In my article, Newsletter Tips and Tricks, on the Web-Clubs Website, you …
Read More »Marketing to Baby Boomers
Who they are The Washington Post is credited with coming up with the term baby boomers to describe the generation born after the end of the second world war. Not surprisingly after six years of conflict, when the troops returned home there was a boom in pregnancies. The definition typically …
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